150 OF THE MOST EXPENSIVE KEYWORDS ON GOOGLE (By INDUSTRY)
The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI.
How Does
Google Ads Determine Keyword Costs?
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.
Ad placement is determined by an action system. The combined
impact of these two factors will determine if and where your ad is placed on
the page when a user searches for your query:
The maximum bid you specify for the keyword
The Quality Score that Google has given your ad
These two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements.
If a user ends up clicking on your ad, Google determines the
cost of that click using the following formula:
The ad rank of the person below you divided by your quality
score plus $0.01.
With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. The only thing to keep in mind is how strict your competition is.
Most Expensive Keywords by Industry
While it's
difficult to quantify the most expensive keywords on Google because of the
sheer amount of data that changes daily, we've broken down the most expensive
keywords for some of the most common industries:
Legal
The legal
industry has some of the highest CPCs in this article, primarily due to the
high amount of competition they're up against and the higher ticket service
cost. For this industry, we looked at keywords relating to "lawyer,"
"attorney," "legal services," and a few other related
keywords. Here are the ones that topped the list:
| KEYWORD | CPC |
| HOUSTON MARITIME ATTORNEY | $1,090.00 |
| offshore accident lawyer | $815.00 |
| best motorcycle accident lawyer | $770.00 |
| 18 wheeler accident lawyer san antonio | $670.00 |
| scranton personal injury lawyer | $560.00 |
| truck accident attorney dallas | $515.00 |
| houston trucking accident attorney | $500.00 |
| mesothelioma attorney assistance | $490.00 |
| new york construction accident lawyer | $485.00 |
| maritime lawyer new orleans | $485.00 |
| california auto accident laywer | $475.00 |
| auto accident attorney california | $465.00 |
| auto accident attorney colorado springs | $460.00 |
| car accident lawyer jacksonville | $430.00 |
| truck accident lawyer dallas | $425.00 |
Medical
| KEYWORD | CPC |
| URGENT CARE EMR | $90.00 |
| hospital alcohol detox | $65.00 |
| dermatological problem | $65.00 |
| fort lauderdale hospital detox | $65.00 |
| transporter hospital | $60.00 |
| children's hospital emergency room near me | $60.00 |
| kensington hospital detox | $60.00 |
| urgent care jasper tx | $55.00 |
| childrens oakland hospital | $55.00 |
| weight loss surgery dallas tx | $55.00 |
| urgent care snider plaza | $50.00 |
| dallas bariatric | $45.00 |
| endocrine weight loss | $45.00 |
| urgent care 77041 | $45.00 |
| urgent care electronic medical records | $40.00 |
Marketing & Advertising
Marketing
professionals in this space presumably know advertising tricks to help keep
costs down, but this industry is also more likely to put value in Google Ads.
That's why the average CPC is relatively reasonable compared to these top CPC
keywords:
|
KEYWORD |
CPC |
|
WHAT IS MARKETING CHANNELS |
$165.00 |
|
call tracking marketing |
$125.00 |
|
marketing your law firm |
$120.00 |
|
seo and social media marketing services |
$115.00 |
|
affiliate marketing software free |
$110.00 |
|
law firm marketing los angeles |
$100.00 |
|
marketing automation for agencies |
$100.00 |
|
what does cpm stand for in advertising |
$95.00 |
|
3 p of marketing |
$95.00 |
|
marketing cloud software |
$90.00 |
|
ppc advertising management |
$80.00 |
|
marketing integration |
$80.00 |
|
email marketing automation software |
$80.00 |
|
what does ppc stand for in marketing |
$75.00 |
|
best marketing quotes |
$75.00 |
Business Software
For this
category, we didn't want to include "SAAS" since that would not be a
keyword a consumer would use to find the software of their choice. Instead, we
used aggregate keywords around "business software" to see what the
most expensive CPCs would be:
|
KEYWORD |
CPC |
|
COMPLETE BUSINESS SOLUTION |
$95.00 |
|
top 10 help desk
software |
$95.00 |
|
help desk software
for small business |
$90.00 |
|
small business call
center software |
$85.00 |
|
accounting online
program |
$70.00 |
|
best online
accounting program |
$60.00 |
|
business performance
management software |
$60.00 |
|
employee management
software for small business |
$60.00 |
|
email marketing
software for small business |
$55.00 |
|
best medical billing
software for home based business |
$55.00 |
|
marketing automation
software for small business |
$55.00 |
|
best crm software
for small business |
$55.00 |
|
crm software for
small business |
$55.00 |
|
best hr software for
small business |
$50.00 |
|
small business
marketing software |
$50.00 |
Real Estate
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